Process Automation, Customer Engagement, Customer Acquisition Funnels
Jetpacks. Hoverboards. Solar Energy. These were the promises of my childhood. Only one seemed to solve a global pressing need. I joined Sungevity as a senior product marketing manager.
I led the product management of customer experience initiatives for pre-sale and point-of-sale consumer solar initiatives. My goal: create a consistent customer experience while solving for immediate and long-term customer pain points. This led to simplification of financial language and visualizations, development of next-gen customer acquisition funnels and collaboration with our UX team for Sungevity's offline quote process.
By the end of my eighth month, we increased lead conversions by 25%, developed a new messaging framework for our solar quote process and crafted PRDs focused on further funnel simplification initiatives.
Residential solar is a home improvement decision. While price matters, trust far outweighs a few percent point differences in pricing. From content leadership pre-sale to intuitive energy production and consumption management post-sale, solar energy has to pose greater value than primarily reducing power bills by 20%. The 20 year savings proposition has merit, but the key to unlocking solar is integrating into the everyday lives of homeowners.
Areas of Focus: