Everything but the software dev.
Ever ask someone “what’re you in the mood for?” Ever try to Google something like “mellow things to do in Austin?” How about “where to go for a hot sweaty dance night in Austin”. We did, our friends did, and surprisingly many of our friends of friends did as well. So we did what seemed normal and built a search engine that organize live-entertainment options (live music, movies, theatre, sports, restaurants, etc..) by the mood those events evoked.
We ran the company for nearly five years. We raised multiple rounds of seed funding. We won a lot of awards and hackathons. But at the end, I didn’t have the best idea on what it takes to build a business that makes money vs. a business that people enjoy using. Those two don’t have to be mutually exclusive, but I also believe this was a tremendous learning experience for me.
Outside of the incredible amounts of awesome swag we designed, my greatest joy in this endeavor came down to the following:
I still have tons of moodfish stickers, so if you want a piece of nostalgia, let me know.
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