Design Bravery & The Big Picture
am studying concepts and executions behind the elements of conversational interfaces. This is work I've done with past clients and companies yet it's been a bit of a challenge to explain the breadth of conversational interfaces in terms of understanding how humans act, before, during and after using the product. Yesterday, this article on UXMag: Designing for Emotion Requires Bravery popped up on my radar - and the video perfectly explains the customer journey - in a joyous and unexpected way.
Conversational interface isn't only about intelligent chatbots and the personalities they employ. It's about creating a meaningful connection - embracing fears, anxieties, trust, hope and happiness. It's not easy to address these elements and all too often, designers and managers try to avoid the unpleasantness altogether. But we can't design around being human and having human experiences without leaving a lot of empathy and understanding on the table.
What I love about this video, is that it illustrates the emotional arc of a human experience: fear, connection, and ultimately, the payoff of perseverance.
You might Also Like
Product Differentiation - Pick 2
How you position your company impacts every aspect of product development and marketing strategy. It's never too late to realign how you address your market, but the sooner the better. When kicking off a strategic plan, my interviews always begin with the question: what is your differentiation strategy? And Why?Read More
Sketch vs Keynote?
I've always appreciated good design, but I've always wanted to actually design the designs. Much like karaoke, what I envision in my mind isn't exactly what comes out. I've bought numerous sketchbooks, fancy felt pens and a couple drawing tutorials, but I'm usually discouraged by the presence of permanent ink.Read More
Interaction Design Theory
Ever work with someone and they ask you to design something ‘fun’? First off, I love designing fun experiences, but then again, I’ve never been asked to design a painful experience - 90s era web pages not withstanding. Today, when presented with that challenge, my first response is always, “help me understand what you mean by fun”.Read More